Case studies

Results that speak for themselves.

A selection of projects we're proud of — and the outcomes that made them worth doing. Client names are withheld by default; full references available on request.

Retail & E-commerce

Unifying online and in-store data for a regional retailer

Systems IntegrationDigital Marketing

Challenge

A regional retailer with both physical and online presence was running disconnected data systems — their e-commerce platform, in-store POS, and marketing tools had no shared view of the customer. Ad spend was being wasted targeting existing customers, and there was no way to measure true customer lifetime value.

Approach

We designed and delivered a customer data integration connecting the retailer's e-commerce platform, POS system, and marketing stack. This created a unified customer profile that informed both paid media targeting and email personalisation.

Outcome

42% reduction in cost-per-acquisition within 90 days. Unified customer data platform live within 12 weeks. Email revenue up 28% in the first quarter following launch.

Professional Services

Pipeline visibility for a growing consultancy

Digital TransformationSystems Integration

Challenge

A fast-growing professional services firm was losing leads due to a fragmented sales process — CRM, email, and proposal tools were all disconnected, with no visibility across the pipeline. Senior partners were spending hours each week manually chasing status updates.

Approach

We mapped the full lead-to-contract workflow, identified the integration points, and delivered a connected toolset with automated handoffs, real-time pipeline visibility, and a single dashboard for leadership.

Outcome

Lead response time reduced from 3 days to 4 hours. Full pipeline visibility achieved from day one of go-live. Senior partner time saved: estimated 6 hours per week.

Hospitality & Tourism

Seasonal demand generation for a North Wales tourism business

Digital Marketing

Challenge

A tourism operator in North Wales was heavily dependent on repeat visitors and word-of-mouth, with no structured digital marketing programme. They wanted to extend their season and reach new audiences — particularly younger demographics — without a large marketing budget.

Approach

We built a focused digital marketing programme combining local SEO, targeted paid social, and a content strategy built around the experiences they offered. Campaigns were structured to drive bookings in the shoulder seasons.

Outcome

Organic search traffic up 180% year-on-year. Shoulder season bookings increased by 34%. Cost per booking from paid social: £12, against an average booking value of £280.

Have a project in mind?

We'd be happy to discuss your challenge and whether we're the right fit to help.